We are Lavendus Water Representing a Fresh Approach to Benefitting the Poor and Needy Through Mineral Water.
Bottled water has for a long time remained a very static product line that is largely controlled by a few major incumbent industry players who have done very little to differentiate their product set over the past few decades Lavendus.
Group was founded on two principles 1. To disrupt the local Bottled Water with an innovative approach towards serving the consumer need 2. Restore Dignity and purpose to rural communities in South Africa through employment and recognition via our unique branding structure
Our business model is based on purifying and bottling Natural Mineral Water that is sourced responsibly from rural communities which were largely displaced in the apartheid era of South Africa.
Our products are not merely marketed as just another commodity but rather a means of support and empowerment for the many forgotten faces of Rural South Africa which serves as a reminder of the hidden gems left still unexplored in the potential of the South African Nation.
Why Choose Us
Disruption is occurring in every industry and product line Consumers are becoming braver in so far as experiencing new technologies and ways if it makes fiscal sense but more importantly if the product is able to relate to their needs.
We believe that we have the right Business Model and Product Line that will resonate with the Consumer and keep the demand for our products on the path of continuous growth.
We supply Naturally sourced water
All water that bears the Lavendus Ramaponyane Water Branding is 100 sourced from Natural Underground Water Our water is tested and independently verified to be safe for human consumption. The communities Lavendus Group selects for its production of water are particularly rural and away from the Mainstream Our labeling contains short biographies of the communities from where the water is sourced thereby creating awareness of the rich cultural diversity present in South Africa Our Products are competitively priced allowing retailers to make healthy margins whilst keeping the price point low enough to make it accessible to lower LSM groups Lavendus Ramaponyane Water
Promoting Socially Responsible Buying
When consumers purchase our products, they become immediately aware that the proceeds are not going to a multinational listed entity but rather towards a specific community that is being employed and restored through their purchase We have dedicated 20 of our gross cost to produce the bottled to be spent on rural communities