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77" LG OLED evo C4 4K Smart TV AI Magic remote Dolby Vision webOS24 2024 OLED77C46LA.AFAB

by LG
SKU: OLED77C46LA.AFAB
Regular price R 74,999.00 R 71,199.00 5% off
Unit price
per

Please Note:

1. A valid TV license will be required in order to complete your purchase of this product.
2. You will also be required to email / fax us an electronic copy of the TV license holder's SA ID Book before we can dispatch your order.
3. Unfortunately, we are not able to process purchases using Business TV licenses.

--

A masterpiece perfected by time-honed expertise
Years of commitment to innovation can't be imitated overnight. The world-leading OLED's uniquely tailored alpha chipset elevates the viewing experience to new heights.


*Screen images simulated.
  • The World's No.1
    The World's No.1
    11 years later,
    still on top
    Our reign as the world's favorite OLED continues.
*Omdia. 11 years of NO 1 regarding most sold units 2013-2023. This result is not an endorsement of LGE or its products. Visit https://www.omdia.com/ for more details.
What makes LG OLED evo stand apart?
What makes LG OLED evo stand apart?
alpha 9 AI Processor Gen7
Only α makes OLED as vivid as this
The alpha 9 AI Processor Gen7 chip redefines OLED with refinements that add transformative yet lifelike detail.


*Comparison is based on a conventional TV with alpha 5 AI Processor.
**Screen images simulated.
Intelligence that refines the OLED experience
Intelligence that refines the OLED experience
AI Customization
Syncs with how you watch


A picture tailored to your taste
Select your favorite images, and AI Picture Wizard creates a picture tailored exactly to your unique taste from 85 million possibilities, then saves it to your profile.


  • AI Acoustic Tuning
    The optimal audio fits your space
    The sound system detects the layout of your room and where you're sitting to create a dome of sound around you, perfectly tuned to your room's unique acoustics.
Intelligence that's bright in any light
Come day or night, Brightness Control detects the light in your space and balances the picture accordingly for crisp and clear visuals.
Intelligence that's bright in any lightIntelligence that's bright in any light

AI Picture Pro
Insane realism with authentic charm

AI Super Upscaling
AI fine-tunes the resolution
After classifying the frame, AI Noise Reduction and AI Super Resolution realistically elevate scenes.


*Screen images simulated.
AI Sound Pro
Hear every detail of the soundscape

Lifelike audio soars through your space
Experience the insane immersion of an all-encompassing 9.1.2 virtual surround sound system.
Lifelike audio soars through your space
*Screen images simulated.
**Must be activated through the sound mode menu.
***Sound may vary according to the listening environment.
Brightness Booster
Illuminating a brighter picture
Brightness Booster's improved Light Boosting Algorithm lights up the picture with even more clarity.

  • 77 Inch LG OLED evo C4 4K Smart TV AI Magic remote Dolby Vision webOS24 2024
*30% brighter applies to 55/65/77/83" C4.
**Brightness differs by series and size.
***Screen images simulated.
SELF LIT OLED 4K
Backlight-free brings boundless beauty


*Screen images simulated.

Endless contrast creates infinite impact
Scenes burst boldly into life where the darkest shadows and brightest lights intertwine.

  • 77 Inch LG OLED evo C4 4K Smart TV AI Magic remote Dolby Vision webOS24 2024
100% Color Fidelity & Volume
Scenes shine with lifelike colors
100% color volume boosts rich hues, while 100% color fidelity preserves shades without distortion.

*LG OLED Panel is certified by Intertek for 100% Color Fidelity measured to CIE DE2000 with 125 color patterns.
**Display Color Gamut Volume (CGV) is equivalent or exceeds the CGV of the DCI-P3 color space as verified independently by Intertek.
  • OLED Care
    OLED Care
    Boost the longevity of your OLED
    Relax more and enjoy more with integrated panel care that keeps your screen like new for longer.
  • Ultra Slim Design
    Ultra Slim Design
    Elegance in simplicity

  • Experience the ultra-slim sensation
    Experience the ultra-slim sensation
    A minimalist design with narrow bezels ensures a clean presence for sleek elegance and your full focus.
*Bezel size differs by series and size.
Best Harmony with LG Audio
The top-tier soundbar worthy of the best-in-class LG OLED

Synergy Bracket
Designed to amplify sight and sound
The Synergy Bracket holds your LG Soundbar in the sweet spot for optimal audio and aesthetics.


  • 77 Inch LG OLED evo C4 4K Smart TV AI Magic remote Dolby Vision webOS24 2024

  • 77 Inch LG OLED evo C4 4K Smart TV AI Magic remote Dolby Vision webOS24 2024
*Soundbar can be purchased separately.
**Soundbar SC9 matches with OLED C2 / C3 and C4.
Simplicity at your fingertips
Access WOW Interface on LG TV for simple soundbar control, like modes, profiles, and handy features.
77 Inch LG OLED evo C4 4K Smart TV AI Magic remote Dolby Vision webOS24 2024
*Soundbar can be purchased separately, and Soundbar Mode Control may vary by model.
**LG TV Remote usage is limited to certain features only.
***Please note that the service may not be available at the time of purchase. A network connection is required for updates.
****WOW Interface / WOW Orchestra / WOWCAST Compatible TVs: OLED G4, C4 and B4.
Vast Size Range
Sized to fit every life
Discover a size for every space and taste with a lineup ranging from 55" to 83".
Vast Size Range
webOS Re:New Program
Every year new TV for 5 years
Stay up to date with handy features and technologies through 4 promised webOS upgrades over 5 years.
webOS Re:New Program



*The webOS Re:New Program supports a total of 4 webOS upgrades over five years.
**The five-year upgrade threshold for the webOS Re:New Program is the global launch of a new product.
***The first upgrade to webOS will occur two years from the time of purchase.
****Customers receive 5 versions of webOS including the current version at point of purchase.
*****Upgrades are available for 2022 release models including all OLED and 8K QNEDs, and models released after 2023 include UHD, NanoCell, QNED and OLED.
******Features are subject to change and some feature, application, and service updates may vary by model.
webOS 24
Make your TV experience yours
Experience TV that's made for you with My Profile, AI Picture Wizard, AI Concierge, and Quick Cards.
webOS 24



*Supported menus and apps may vary by country and be different upon release.
**Keyword recommendations vary according to the app and time of day and are only provided in countries that support NLP in their native language.
***Applied to OLED/QNED/NanoCell/UHD model manufactured in the year of 2023 and after.
****A total of 4 upgrades will be provided in the 5 year period, and the schedule may vary depending on the region or country.
*****Screen images simulated.
Tune into cinematic marvels and arcade fun



Dolby Vision & FILMMAKER Mode
Authentic movie scenes burst into life
Transform movie night. Dolby Vision's ultra-vivid picture comes together with the support of FILMMAKER MODE™ to preserve the director's intention, optimizing the picture quality while ensuring no distortion or over-processing.
*Screen images simulated.
**FILMMAKER MODE is a trademark of UHD Alliance, Inc.
Dolby Atmos
Enticing soundscapes surround you
Hear action surround you with Dolby Atmos's unparalleled clarity, intricate detail, and spatial depth.
Dolby Atmos



*Screen images simulated.
Director-approved for advanced processing

Beef(2023)
In conversation with Netflix's Beef director Lee Sung Jin.
Ultimate Gaming
Where fast action never stutters
Obliterate tears and lags with AMD FreeSync Premium, G-Sync compatibility, 144Hz Mode, and VRR built in.


*Certified for "Excellent Gaming Performance" and response times by Intertek.
**VRR ranges from 40Hz to 144Hz, and is a certified specification of HDMI 2.1.
***144Hz of C4 only works with games or PC inputs that support 144Hz.
Controls right where you need them
Don't pause to use Game Optimizer and Game Dashboard.

"*Game Dashboard is activated only when both ""Game Optimizer"" and ""Game Dashboard"" is on.
**Screen images simulated."
Access to all your favorite games
Thousands of gaming universes right at your fingertips. Explore an epic library of cloud gaming titles and stream them immediately without ever wasting play time on downloads or updates.
Access to all your favorite games



*Supported partnerships may differ by country.
**GeForce NOW subscription may be required.
***Boosteroid subscription may be required.
Sale

77" LG OLED evo C4 4K Smart TV AI Magic remote Dolby Vision webOS24 2024 OLED77C46LA.AFAB

by LG
SKU: OLED77C46LA.AFAB
Regular price R 74,999.00 R 71,199.00 5% off
Unit price
per
Fast Shipping
Secure payment
Availability
 
(0 in cart)
Tax included.Shipping calculated at checkout.

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Please Note:

1. A valid TV license will be required in order to complete your purchase of this product.
2. You will also be required to email / fax us an electronic copy of the TV license holder's SA ID Book before we can dispatch your order.
3. Unfortunately, we are not able to process purchases using Business TV licenses.

--

A masterpiece perfected by time-honed expertise
Years of commitment to innovation can't be imitated overnight. The world-leading OLED's uniquely tailored alpha chipset elevates the viewing experience to new heights.


*Screen images simulated.
  • The World's No.1
    The World's No.1
    11 years later,
    still on top
    Our reign as the world's favorite OLED continues.
*Omdia. 11 years of NO 1 regarding most sold units 2013-2023. This result is not an endorsement of LGE or its products. Visit https://www.omdia.com/ for more details.
What makes LG OLED evo stand apart?
What makes LG OLED evo stand apart?
alpha 9 AI Processor Gen7
Only α makes OLED as vivid as this
The alpha 9 AI Processor Gen7 chip redefines OLED with refinements that add transformative yet lifelike detail.


*Comparison is based on a conventional TV with alpha 5 AI Processor.
**Screen images simulated.
Intelligence that refines the OLED experience
Intelligence that refines the OLED experience
AI Customization
Syncs with how you watch


A picture tailored to your taste
Select your favorite images, and AI Picture Wizard creates a picture tailored exactly to your unique taste from 85 million possibilities, then saves it to your profile.


  • AI Acoustic Tuning
    The optimal audio fits your space
    The sound system detects the layout of your room and where you're sitting to create a dome of sound around you, perfectly tuned to your room's unique acoustics.
Intelligence that's bright in any light
Come day or night, Brightness Control detects the light in your space and balances the picture accordingly for crisp and clear visuals.
Intelligence that's bright in any lightIntelligence that's bright in any light

AI Picture Pro
Insane realism with authentic charm

AI Super Upscaling
AI fine-tunes the resolution
After classifying the frame, AI Noise Reduction and AI Super Resolution realistically elevate scenes.


*Screen images simulated.
AI Sound Pro
Hear every detail of the soundscape

Lifelike audio soars through your space
Experience the insane immersion of an all-encompassing 9.1.2 virtual surround sound system.
Lifelike audio soars through your space
*Screen images simulated.
**Must be activated through the sound mode menu.
***Sound may vary according to the listening environment.
Brightness Booster
Illuminating a brighter picture
Brightness Booster's improved Light Boosting Algorithm lights up the picture with even more clarity.

  • 77 Inch LG OLED evo C4 4K Smart TV AI Magic remote Dolby Vision webOS24 2024
*30% brighter applies to 55/65/77/83" C4.
**Brightness differs by series and size.
***Screen images simulated.
SELF LIT OLED 4K
Backlight-free brings boundless beauty


*Screen images simulated.

Endless contrast creates infinite impact
Scenes burst boldly into life where the darkest shadows and brightest lights intertwine.

  • 77 Inch LG OLED evo C4 4K Smart TV AI Magic remote Dolby Vision webOS24 2024
100% Color Fidelity & Volume
Scenes shine with lifelike colors
100% color volume boosts rich hues, while 100% color fidelity preserves shades without distortion.

*LG OLED Panel is certified by Intertek for 100% Color Fidelity measured to CIE DE2000 with 125 color patterns.
**Display Color Gamut Volume (CGV) is equivalent or exceeds the CGV of the DCI-P3 color space as verified independently by Intertek.
  • OLED Care
    OLED Care
    Boost the longevity of your OLED
    Relax more and enjoy more with integrated panel care that keeps your screen like new for longer.
  • Ultra Slim Design
    Ultra Slim Design
    Elegance in simplicity

  • Experience the ultra-slim sensation
    Experience the ultra-slim sensation
    A minimalist design with narrow bezels ensures a clean presence for sleek elegance and your full focus.
*Bezel size differs by series and size.
Best Harmony with LG Audio
The top-tier soundbar worthy of the best-in-class LG OLED

Synergy Bracket
Designed to amplify sight and sound
The Synergy Bracket holds your LG Soundbar in the sweet spot for optimal audio and aesthetics.


  • 77 Inch LG OLED evo C4 4K Smart TV AI Magic remote Dolby Vision webOS24 2024

  • 77 Inch LG OLED evo C4 4K Smart TV AI Magic remote Dolby Vision webOS24 2024
*Soundbar can be purchased separately.
**Soundbar SC9 matches with OLED C2 / C3 and C4.
Simplicity at your fingertips
Access WOW Interface on LG TV for simple soundbar control, like modes, profiles, and handy features.
77 Inch LG OLED evo C4 4K Smart TV AI Magic remote Dolby Vision webOS24 2024
*Soundbar can be purchased separately, and Soundbar Mode Control may vary by model.
**LG TV Remote usage is limited to certain features only.
***Please note that the service may not be available at the time of purchase. A network connection is required for updates.
****WOW Interface / WOW Orchestra / WOWCAST Compatible TVs: OLED G4, C4 and B4.
Vast Size Range
Sized to fit every life
Discover a size for every space and taste with a lineup ranging from 55" to 83".
Vast Size Range
webOS Re:New Program
Every year new TV for 5 years
Stay up to date with handy features and technologies through 4 promised webOS upgrades over 5 years.
webOS Re:New Program



*The webOS Re:New Program supports a total of 4 webOS upgrades over five years.
**The five-year upgrade threshold for the webOS Re:New Program is the global launch of a new product.
***The first upgrade to webOS will occur two years from the time of purchase.
****Customers receive 5 versions of webOS including the current version at point of purchase.
*****Upgrades are available for 2022 release models including all OLED and 8K QNEDs, and models released after 2023 include UHD, NanoCell, QNED and OLED.
******Features are subject to change and some feature, application, and service updates may vary by model.
webOS 24
Make your TV experience yours
Experience TV that's made for you with My Profile, AI Picture Wizard, AI Concierge, and Quick Cards.
webOS 24



*Supported menus and apps may vary by country and be different upon release.
**Keyword recommendations vary according to the app and time of day and are only provided in countries that support NLP in their native language.
***Applied to OLED/QNED/NanoCell/UHD model manufactured in the year of 2023 and after.
****A total of 4 upgrades will be provided in the 5 year period, and the schedule may vary depending on the region or country.
*****Screen images simulated.
Tune into cinematic marvels and arcade fun



Dolby Vision & FILMMAKER Mode
Authentic movie scenes burst into life
Transform movie night. Dolby Vision's ultra-vivid picture comes together with the support of FILMMAKER MODE™ to preserve the director's intention, optimizing the picture quality while ensuring no distortion or over-processing.
*Screen images simulated.
**FILMMAKER MODE is a trademark of UHD Alliance, Inc.
Dolby Atmos
Enticing soundscapes surround you
Hear action surround you with Dolby Atmos's unparalleled clarity, intricate detail, and spatial depth.
Dolby Atmos



*Screen images simulated.
Director-approved for advanced processing

Beef(2023)
In conversation with Netflix's Beef director Lee Sung Jin.
Ultimate Gaming
Where fast action never stutters
Obliterate tears and lags with AMD FreeSync Premium, G-Sync compatibility, 144Hz Mode, and VRR built in.


*Certified for "Excellent Gaming Performance" and response times by Intertek.
**VRR ranges from 40Hz to 144Hz, and is a certified specification of HDMI 2.1.
***144Hz of C4 only works with games or PC inputs that support 144Hz.
Controls right where you need them
Don't pause to use Game Optimizer and Game Dashboard.

"*Game Dashboard is activated only when both ""Game Optimizer"" and ""Game Dashboard"" is on.
**Screen images simulated."
Access to all your favorite games
Thousands of gaming universes right at your fingertips. Explore an epic library of cloud gaming titles and stream them immediately without ever wasting play time on downloads or updates.
Access to all your favorite games



*Supported partnerships may differ by country.
**GeForce NOW subscription may be required.
***Boosteroid subscription may be required.