Gift Guide is South Africa’s premium online store where you can find discounted deals on just about anything. Whether you’re trying to tell someone that you love them, spoil your partner on their birthday, or ask you best friend to be a bridesmaid, Gift Guide speaks the occasion.

We have an extensive gifting range of quality local and international brands and offer free delivery countrywide on orders over R500. We offer a free gift wrap and card service, our aftersales service is second to none, and we firmly believe in a no nonsense, hassle-free returns policy.

Gift Guide was born out of wanting to extend our services and open up further opportunity outside of the watch and jewellery industry. Our team has over 40 years of retail service, extensive knowledge in “lifestyle luxuries” and customer service. The need for online shopping is consistently growing and we saw a space in the market for our services. While our key focus is customer service, we also pride ourselves on the quality products we have in our online store. Every product is required to fulfil strict criteria before being listed.

We offer aftersales services including fitting watch batteries and watch repairs etc, as well as a full jewellery repair department for resizing, polishing, engraving and the like.


At Gift Guide, our vision is to be the top e-commerce site in South Africa by offering the very best in tailored personal service and competitive prices on top quality brands and products.


To provide every potential customer that visits our site with a retail experience that is simple and easy to navigate, which ultimately results in the sale of quality products and is followed up with a personal service that exceeds the industry norm.


Our vendors are all best-in-class, and are required to fulfill the following criteria:

  • They must have a reputable product and brand.
  • Reliable customer service.
  • Up-to-date product and price catalogues.

 What do we offer in return?

Marketing of the site and products (including Daily Deals and campaigns around the different holidays, as well as to other countries with a specific focus on gifting to friends & family in South Africa).

  • Handling of deliveries (including gift wrap and message service).
  • Personal post sale service.

Gift Guide differentiates itself by offering personal service and the best prices on top brands.


Our target market consists of two levels of client. Firstly, the high-end client who can afford expensive, VIP products. This includes corporates and insurance companies. Secondly, the middle working class who are looking for good deals and great service. The target age group runs from 18 – 60.

A large portion of our client base purchase Garmin watches, indicating that they are interested in sports and healthy lifestyles. Most of the current clients buy because of referrals, or because clients know they are buying from a reputable company. We help our customers by ensuring that all the products we offer come with all the aftercare service, warranties, and guarantees required.

We have also started a reward program.

Goals and Objectives

Like any business, our goal is to increase revenue. Our objective is to grow our database and make Gift Guide a household name. Through real-time monitoring, we aim to tweak our marketing efforts as needed, resulting in not just traffic, but conversion of sales.

We aim to out-serve all our competitors through personalised service from start to finish.


Suite 29 2nd Floor

One Sturdee Avenue
Customer Care: 083 611 3747
Mon - Fri    09h30 - 16h00