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Please Note:
1. A valid TV license will be required in order to complete your purchase of this product.
2. You will also be required to email / fax us an electronic copy of the TV license holder's SA ID Book before we can dispatch your order.
3. Unfortunately, we are not able to process purchases using Business TV licenses.

• LG 4K SELF-LIT OLED for infinite contrast & 100% colour fidelity
• α7 Gen4 AI processor 4K / 60 Hz – stunning picture & sound
• Vivid cinema, sport, gaming with Dolby Vision IQ & Dolby Atmos
• Powerful gaming with fast response time, HGiG, Game Optimizer.
• Low blue light & flicker free for less eye fatigue and safer viewing

OLED puts LED in the shade.
To put it simply: OLED TVs have millions of self-illuminating pixels that can be switched on and off and can thus achieve perfect black and infinite contrast. This black is deeper than that of mini LED and LED TVs. So it doesn't matter how many LED light sources are built into the backlight or how many dimming zones they are organized in - LED televisions are always in the shadow of OLED televisions.

LIGHT UP YOUR WORLD - The new LG OLED TVs with self-illuminating pixels
LG OLED TVs are a real feast for the eyes. Self-luminous pixels enable a thoroughly spectacular picture quality and offer almost infinite design possibilities, while the latest cutting-edge technologies ensure an unprecedented level of entertainment. Everything you love about television - outstanding in every way.

How does OLED differ from all other technologies?
The answer is: through the self-illuminating pixels. What is meant is a self-illuminating display technology that makes the decisive difference for your television experience. Unlike LED televisions, which are limited in image and design by an integrated backlight, LG OLED TVs offer impressively realistic image quality, packaged in unique designs. 

OLED design - Innovative design with fascinating proportions.
LG OLED TVs set new design standards. The incredibly thin design makes for a breath-taking sight - it not only integrates into your home, but completes it.

Impressively intelligent.
At the heart of the LG OLED TV A1 is the 4th generation ?7 4K AI processor, a ground-breaking chip that uses deep learning algorithms to analyze and optimize content. Every adjustment to the picture and sound is automatic, so everything you see is nothing short of spectacular.

This is what professionalism looks like.
The deep learning algorithm recognizes content on the basis of a huge database with over a million visual data points, removes image noise and optimizes image quality.

Display
Display Type 4K OLED
Screen Size 55"
Resolution 3840*2160
Wide Viewing Angle Yes
Wide colour Gamut Perfect colour
Billion Rich colours Yes
Perfect Black Perfect Black
Dimming Pixel Dimming
Ultra Luminance Ultra Luminance Pro
Refresh Rate Refresh Rate 50Hz

Speaker (Sound Output) 20W (10W per Channel)
Channel 2.0 ch
Direction Down Firing
Simultaneous Audio Output Optical Output or HP Support Model
DOLBY ATMOS Yes
AI Sound / Pro AI Sound
AI Acoustic Tuning Yes
Surround mode OLED Surround
Clear Voice Clear Voice Ill
Bluetooth Surround Ready Yes
WiSA Speakers 2.1ch
LG Sound Sync Yes
Audio Codec AC4, AC3 (Dolby Digital), EAC3, HE-AAC, AAC, MP2, MP3, PCM, WMA, apt-X

AI Function
ThinQ Yes
Intelligent Voice Recognition Yes
LG Voice Search Yes
AI Home Yes
Home Dashboard Yes
Apple Homekit Yes
Mobile Connectivity Yes
Screen Share Yes
ThinQ App Yes

Smart Function
Operating System (OS) webOS Smart TV
Magic Remote Control Included (MR21)
Quick Access Yes
Universal Control Yes
360° VR Play Yes
Art Gallery Yes
Web Browser Yes
Music Player Yes
TV On With Mobile Yes
Wi-Fi TV On Yes
Bluetooth Low Energy On Yes
Block access to harmful site Yes
Hotel Mode Yes
Sports Alert Yes

• Dimensions W/O Packaging, W/O Stand: 1228 x 706 x 46.9
• W/O Packaging, W/ Stand: 1228 x 738 x 251
• Product Box Dimensions: 1360 x 810 x 172
• Product Weight W/O packaging WO/Stand: 18.4 kg
• Product Weight W/O packaging W/Stand: 18.7 kg
• Product Weight W/Packaging W/Stand: 23.7 kg